Three Ways to Amplify Your Ministry’s Reach Organically
You don’t have to spend a lot of money on ads to get your book, podcast, latest sermon or blog in front of the right people. You simply need consistent, tested, data-driven strategy to expand your reach and create a digital presence that attracts the people who need to hear what God is trying to speak through you.
Organic marketing takes time and skill, but will produce results over the long-term that paid marketing cannot. Here are three effective ways you can amplify your ministry’s reach without spending money on Google Ads, Meta Ads or LinkedIN Ads:
Re-purpose content you already have across platforms you haven’t used it yet on. You don’t have to reinvent the wheel to see results or create a bunch of new content. Simply take your recent Sunday messages you preached, the book you published a few years back or a podcast interview you did on someone else’s podcast to extract and repurpose content into Instagram Reels, quote Carousels and SEO-heavy blogs.
Use data to back-up your decision-making, instead of throwing content spaghetti at the wall. Monthly, report on and analyze your social media metrics, Google Analytics, Email Marketing open rates and link clicks, and general feedback/questions that people have been regularly asking you about, and then turn those insights into strategy. Simply, do more of what works and people are gravitating toward, and less of what isn’t working.
Pro-tip: Don’t be afraid to test new content or bring back something that didn’t work before in a new form! You never know how your audience’s interests might change and develop over time.
Have a consistent, authentic digital presence. People want predictability and to know that you are real when they follow you on social media. They want to know that your ministry actually meets real people’s needs and they are reliable at meeting those needs. If you aren’t posting about what you are doing on a regular basis, and only doing the work behind the scenes, your audience can disengage and feel not a part of the work – resulting in lost followers, less engagements and the algorithim de-prioritizing your content to new audiences. Build trust with your followers, by consistently posting content on your desired social media platforms and being genuine in your approach to that content.
These organic marketing approaches for your ministry do take work and an expert approach – let The Already Collective help you get the results you want by effectively and strategically consulting, reporting and managing your social media, emails, and overall communications. We want to help get the content that God is downloading to you to the people who need to be impacted by it.